WhatsApp is testing a pilot business directory in Sao Paulo Brazil

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As part of the WhatsApp never-ending feature business update, WhatsApp has begun a new pilot testing business directory in Sao Paulo Brazil. This new pilot in the business directory that WhatsApp is testing will let users find local shops and services that are available on WhatsApp. To make buying and selling easy for those who use the WhatsApp business services. This feature shows how WhatsApp businesses are sorted into categories like “grocery store” and “restaurants” for easy search. This will not let users directly message sellers or store owners on WhatsApp.  “This could be … the primary way that people start a commerce process in WhatsApp,” Matt Idema, said who is Facebook’s vice president of business messaging, 

As part of the WhatsApp never-ending feature business update, WhatsApp has begun a new pilot testing business directory in Sao Paulo Brazil.
As part of the WhatsApp never-ending feature business update, WhatsApp has begun a new pilot testing business directory in Sao Paulo Brazil.

The reports reaching us from Reuters told us that this piloting test that WhatsApp is starting will include thousands of businesses in the city of Sao Paulo. “I’m excited we’re starting to pilot a local business directory within @WhatsApp. This will help you find and contact local businesses, like your neighborhood coffee shop, florist, clothing store, and more.https://t.co/kNvUtn7FWR”
Will Cathcart (@wcathcart) September 15, 2021,

One of the major reasons why WhatsApp is implementing these pilot testing in WhatsApp is because over 175 million people message businesses daily. So WhatsApp is trying to formally make local businesses have a presence on the app officially. Which will in turn help those seeking to employ the services of businesses find them easily. Whatsapp says that about a million advertisers already use the  Click to WhatsApp ads feature to send users to their WhatsApp page for their business so this will be an added benefit for them.

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