Apparently, Snapchat is taking on TikTok single-handedly with its Spotlight services that is present right in the Snapchat app. And they apparently also appear to be doing well as Snapchat has relieved that they now have 100 million users alone in January, if this is correct then Spotlight is doing exceptionally well within just 2 months of release.
This figure is still not enough to cause TikTok even a slight amount of sleep as they have revealed that they have that number which spotlight has in two months, every single month only in the united states alone. In other words, TikTok said they have 100 million users monthly only in the United State alone. Meaning that there is no cause for alarm yet and they are confident they will still remain on the top side.
Snapchat CEO Evan Spiegel told their investors “We’re very pleasantly surprised with the momentum,” they are having on the spotlight platform. This is a welcome development considering that Snapchat has put a lot of money into this program. They actually agreed to pay 1million to creators to make the platform popular and gain momentum apparently it’s working.
Spotlight is still a long way to go but if these early results are correct then they might be on tier way to greater heights and potentially a real competition for TikTok.