Customers operating on Mailchimp are to see an average of 93% increase yielded in an open rate and a 174% increase in click rates when using email automation compared to bulk email. Mailchimp service is an American marketing automation window and an email marketing service. This platform is the trading name of its operator, Rocket Science Group which is an American company that was founded in the year 2001. It was founded by Ben Chestnut and Mark Armstrong, later joined by Dan Kurzius.
Shopify is a Canadian multinational e-commerce platform created with it headquarter located in Ottawa, Ontario. It is also titled as its proprietary e-commerce featured for online stores and retail point-of-sale systems. Shopify offers online retailers a series of services which include payments, marketing, shipping, and customer engagement tools. All provided to simplify the process of operating an online store for other smaller merchants.
Features of ShopSync Mailchimp
Syncing your Shopify app to Mailchimp will bring these small business owners amazing services. Here are the features yielded by ShopSync Mailchimp:
1 – Communicate with your Customers at a Pinpointed time
Small businesses on the Shopify platform are expected to use key automation to keep the conversation ongoing with their customers. Once the emails are all set up, they will automatically be operated on based on your criteria.
2 – Find Similar People, Grow your Audience
Mailchimp’s Facebook and Instagram retargeting ads help you remind site visitors about your products when they check their social media. You can create and publish ads that recapture your potential customer’s attention and increase conversion with customers who were once engaged with your products and brand. Social Media platforms can be effective tools to be used to drive traffic. From organic posts to targeted ads, Mailchimp makes it easy to build beautiful, on-brand posts that can get your customers’ attention.
3 – Sell more Stuff with Personalization
Users can personalize suggestions based on the purchase history of their customers with a built-in product recommendation. Then, they can abandon cart emails so as to automatically follow up with customers who leave your store without completing the purchase. The purchase likelihood tool looks at patterns in return customer behavior and can help you understand their likelihood of purchasing again. Focusing your efforts on higher conversion customers can help you best optimize your marketing efforts and budgets.
4 – Turn Website Visitors into Customers
Our Marketing CRM tool is essential in helping you build and manage customer relationships. Organizing your audience into tags and segments allows for more targeted communication that will resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.
5 – Track Customers from Signup to Purchase
Keep tabs on all your marketing campaigns which include emails, automation, social ads, etc., directly from your synced Mailchimp account. We’ll give you real-time stats at a glance, so you can quickly identify what’s working and make smart decisions about where to put your marketing budget. Benchmarks appear in your email reports so you can see what’s working and what could improve.
How to Sign up for Shopify
Follow the steps below to sign up the Shopify:
- Enter the URL Shopify
- Click on Log in.
- From the bottom, click on Get started.
- Enter your email address, password, and store name.
- Click on Create your store.
- Verify your account by clicking on the link sent to your mail.
- Enter your personal details and store details and create account.
How to Sign up to MailChimp
Follow these steps to sign up to MailChimp:
- Enter the URL https://mailchimp.com/.
- From the right section of the screen, click on Sign Up for free.
- Enter your email, username, password.
- Click on Sign Up.
- Verify your email and you are set.
How to Set Up ShopSync Mailchimp
After you have signed up for your ShopSync and Mailchimp platform, then you are ready to sync:
Install and connect ShopSync
- Log in to your Shopify store.
- Click Apps.
- Click Visit the Shopify App Store.
- Find the ShopSync listing and click Add app.
- Click Install App.
- Click Connect.
- In the pop-up window, input your Mailchimp credentials and click Log In.
- After you have connected, select an audience, choose the double opt-in settings, and then map merge tags.
- Click Start Sync.